Business-to-Consumer (B2C) and Business-to-Business (B2B)

B2B and B2C

The goal of this paper is to examine Business-to-Consumer (B2C) and Business-to-Business (B2B) companies and their online presence.  B2C and B2B Web sites operate slightly differently. Further analysis is as follows:

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While analyzing each company, it soon became apparent that some of the companies operate totally online, and some of them operate partially on-line and partially through physical stores.  The term hypermarkethis used when identifying exactly what type of business the company holds.  If they are a full cyber marketer, they operate totally online.  A partial cyber marketer means that they have both a Web presence and a physical presence.  Below is a list summarizing which companies are full and partial cybermarketers:


Company       Full Cyber market     Partial Cyber market


During the analysis, some questions erupted that include such characteristics as product presentation, order entry, payment, and product distribution.  I found it necessary to break down each company and answer these specific questions.


I found that had a very nice Web site.  The product presentation is very well thought out.  Each section of the Web site, such as books, electronics, toys & games, etc, is spread out on the home page.  Also, helpful information such as new items added to the catalog and best sellers are available on the home page.  When accessing a specific item, a slew of information is right in front of you.  Price, availability, features, and customer reviews (both official and user-made) are all accessible from the product page, which I found very useful.


When ordering the product, easy to fill out forms must be filled out in order to give information about billing/shipping addresses, credit card information, and the shipping method.  They accept payment methods that include: Borders and Target gift cards, checks and money orders, credit and check cards, gift certificates, and Web certificates.  As for product distribution, claims they can ship to virtually any address worldwide, shipping rates pending.


Overall, I found my stay at filled with ease.  Virtually any skill user could order something from


Landsf Endfs Web site had very well thought out product presentation as well.  With every click giving more information on a certain product, itis very easy to make up your mind on what to buy.  Users select what type of clothes they want (men or women) that then takes them to another section telling what specials they have.  You can then select any number of products including outerwear, hats, gloves, etcc  After you select what type of product you want, you then select what style you want which might include more than a dozen types.  After selecting what style you want, users are swarmed with product information including what colors and sizes are available.


Ordering an item includes filling out the basic forms needed to bill and ship.  Landsf End shipping includes US and International such as Canada, Japan, and all other countries.  I’m assuming they can ship effectively to virtually any address worldwide such as  International product distribution seems to be a common theme.


Overall, Landsf End was great.  The product presentation rated higher than any other topic.  Although getting further information in the help section was complicated and sometimes frustrating.


United Airlines throws the product presentation right at the user offering them a fare finder, flight status, and mileage summaries right on the home page.  This makes it very easy to access each of these options.  Checking for fares was an easy task that involved specifying the specific city and state for the departing and arriving location.  The Web site then generates a list of all airlines that include your specifications for when/where you wanted your flight.


Ordering was a very fun and interesting task.  You get to choose what flight you want (because there are numerous options) and even choose the specific seat you want.  Product distribution is slightly limited because the United doesft fly to every country in the world.  Overall, United Airlines renewed my interesting in online flight ticket purchasing.


I liked the Web site for Dell computers very much.  The product presentation was very thorough because, for every computer you purchase, you get to specify what options you want on your computer.  Users can view what computers are available and what specials they are currently running.  Order entry uses basic forms, and they can ship to anywhere in the world.  Dell computers are pretty much like any other computer store online, which lets you customize the computers before they are shipped is partnered with so it is exactly the same as Please see the details of to view the analysis.


Charles Schwab is a stoke brokerage Web site.  It is very similar to E*TRADE as in account holders purchase accounts, transfer money to that account, then purchase stock through their Web site.  Charles Schwab requires your account to be no less than $5,000 which is different from E*TRADEfs $1,000 minimum.


To order stock, users input the number of shares wanted, then that amount multiplied by the stock price plus a certain amount per quarter to hold your account.  Product distribution is not applicable here because anyone from around the world with access to the Internet can purchase stock from


eToys is the online equivalent of Toys R Us in the physical world.  You can browse around in age groups, toys, video games, and software; everything a child could want.  This is a great Web site with a great product presentation.  eToys is a lot like because they offer recommendations, product descriptions, and customer reviews.  This comes in very handy for those parents who donft know what to get their child.


Ordering is the basic form fill out and they accept credit cards and K-B Toys Gift Cards.  Product distribution includes shipping to the United States, the U.S. Virgin Islands, Puerto Rico and Guam with plans to expand outside of those areas in the future.  Overall, eToys was very straightforward in every aspect. includes such topics as medicines, beauty, and nutrition.  I liked how you could access the top sellers in each category.  It made choosing an item much easier than going through all of the product reviews.  But when accessing each product, product information, directions, and warnings were easily viewed.


Ordering was the usual form and they only allow credit cards for payment.  They only ship inside the US.


I liked the FTD Web site a lot because it was so easy to use.  The products are filed by categories that are all accessible through the home page.  Each product has a lengthy description and a picture of what the bouquet looks like.  It also included the option to upgrade the bouquet with more flowers.


A form was needed for ordering and credit cards are the only payment accepted.  FTD can ship to the US, most of Canada and another 150 countries worldwide which really makes them a top winner when it comes to ordering flowers over the Internet.


Hallmark already carries a heavy physical world presence that matches the online presence.  Hallmark offers flowers, gifts, cards, and e-cards.  Product presentation is basically a picture of what you are about to buy, and a simple description for each item.


The payment method is mainly credit cards and they can ship internationally.  Overall, I was disappointed with their Web site.  Itis not fit together very well compared to the other B2C Web sites.  I would not recommend this Web site for shopping.


Wal-Mart is your basic online B2C Web site.  Products are easily accessible, and each product includes descriptions and specifications.  I was disappointed to see no product reviews or customer reviews, but I guess you could go to another Web site to see that.


Wal-Mart only accepts credit cards and they can ship inside of the US and to APO/FPO military addresses, but not internationally.  Overall, this Web site was the basic eCommerce B2C Web site without the added features that has.


E*TRADE is basically the same thing as Charles Schwab.  Account-holders purchase accounts, transfer money to that account, then purchase stock through E*TRADEfs Web site.  The only difference is E*TRADE charges commission rates per trade and no monthly fee.  I prefer this method because it is cheaper in the long run. Money orders are sent to E*TRADE and anyone internationally can invest through E*TRADE, as long as they have access to the Internet.


In the electronic commerce world, companies not only sell to consumers, but also to other companies.  Some companies are suppliers, meaning they have a product that they supply to other companies or consumers.  Other companies are buyers, meaning they buy the product from other companies, then turn around and supply or sell them to other companies.  And finally, a number of companies are intermediaries, where they allow companies to come together to sell products.  But, really, all companies have to buy their products from somewhere, so there is a thin line between supplier and buyer.GE Information Services    Supplier/Intermediary Boise Cascade Office Products    Supplier


B2B Web sites differ from B2C sites in many aspects.  One is its mission, meaning that B2B sells to businesses and partners and B2C sells to the average consumer.  Another aspect that B2B differs from B2C is that B2B only needs to sell a specific type of product.  Almost every B2C Web site sells many types of products to attract more customers.  If customers saw that only sold books, they would get very bored and go off to another Web site to buy electronics.  Which leads to another difference, attraction.  B2B companies usually have a strong physical presence that allows them to already have many partners and local businesses.

Not all companies headquartered in the United States conduct business.  Express Cleaning Supplies in England is one such company.  They sell Cleaning Supplies and only deliver them to places in England.  I think they would encounter not too many problems if they set up an eCommerce section for their Web site.  They already offer a free catalog that can be downloaded from the Internet.  All they would have to do is take the items from the catalogue and make them accessible on their Web site.


In conclusion, companies conduct business in many different ways.  They can either sell to consumers or other companies.  Whatever it may be, eCommerce is a very important part of a business’s overall commerce IF they are ready to implement it.  A Web presence can change a whole company, for example, Egghead used to have stores nationwide, until a couple of years ago; they closed them all down and went for a full cybermarket.  Although most view this as a bad move, it shows how eCommerce is so powerful that it can change an entire company.  eCommerce will continue to evolve into a bigger and better business.




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