marketing team, launch a fashion line a global brand. However, week launch unconfirmed press reports child labour present supply chain ( existing product lines products launch).
Fashion and child labour
In brief, the problem encountered at the organization is represented by the emergence of media reports arguing the existence of child labour practices in the company’s foreign manufacturing plants. This issue is always a stringent one, but even more so now, as the reports have been released prior to the launch of a new fashion line by the firm.
In a general setting, the recommendation is that of addressing the accusations and making them a top priority for the institution. Nevertheless, in the current situation, the company also struggles to launch its new product line within the market. The organization is as such faced with the need to choose which issues it should mitigate with more priority.
On the one hand, there is the new launch, in which the company had invested impressive sums of money and which generates important impacts on the future of the firm. On the other hand, there is the risk generated by the new press reports, which could severely damage the company’s image. Additionally, aside from the image, the child labour accusations could also materialize in investigations, which — if proving the accusations correct — will result in legal and financial sanctions for the company. Furthermore, these image and legal problems would further impact the company’s new launch and would as such compromise it.
In such a setting then, it becomes obvious to note that the top priority at the fashion company is represented by the management of the accusations of child labour in its foreign plants. In this order of ideas, the following punctual recommendations are forwarded:
(1) The organization should recognize the problems raised by the media reports and should address them. In such a setting, emphasis should be placed on the company acknowledging the accusations, and stepping in to address them. At this stage then, it would be erroneous of the firm to avoid the accusations. This recommendation could be implemented by company representatives engaging in open discussions with the media and discussing the accusations and also promising to address them.
(2) The company should develop and implement an internal audit in the foreign plants where it ensures the manufacturing operations. At this specific level, the organisation would form a delegation of representatives to travel to the foreign plants and assess the labour practices implemented by each plant. Also, at this level, emphasis should be placed on the assessment of the local laws regarding age of employment and other labour reglementations.
(3) Based on the problems identified, the company should move on to implementing sanctions to the identified problems. In this case, if they identify indeed that child labour infringements are present in its plants, then it should immediately terminate the respective practices and punish those who are responsible for their occurrence.
(4) Then, at this level, it is pivotal for the company to ensure that such situations do not occur again in the future. In such a setting, it should create an internal code of conduct which clarifies what is considered acceptable and unacceptable behaviour in the labour relationships. This code of conduct should be implemented throughout the entire company, also including its foreign plants and the manufacturing locations of its partner companies. Furthermore, this plan should be a universal one, in the meaning that it would not be based on national child labour regulations (as these might be more permissive in some countries), but it would integrate the most protective codes of conduct, inspired by U.S. And international legislation, as well as moral conduct and other values promoted by human rights organizations.
(5) Last, the company should maintain an open and honest relationship with the stakeholders. In such a setting, it should promote transparency by communicating the results of its internal audit, as well as the measures taken and the new commitments to respecting labour laws in all of its operational facilities. This commitment and the audit results could be communicated through the organisation of a press conference, to which the media representatives would be invited, and where they could also ask questions. The focus on the company should fall on openness and transparency (Ace, 2012).
Due to the impending launch of the new product line, the company would best address the child labour accusations as soon as possible, with urgency even. At the specific level of the launch, this should be postponed for a short period of time, until the company is able to resolve its current child labour accusations. Once it clears its name and gains the trust and respect of the stakeholders, it will be even more successful in launching its new products. At this level, it is better to wait with the campaign than to launch it at a time when the company is being accused.
Ace, C. 2012. Successful marketing communications. Routledge.
Avraham, E., Ketter, E. 2012. Media strategies for marketing places in crisis. Routledge.
Hut, M.D., Speh, T.W. 2012. Business marketing management: B2B. Cengage Learning
Kotler, P., Keller, K., Brady, M., Goodman, M., Hansen, T. 2009. Marketing management: first European edition. Pearson Education.
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more