Marketing Plan in the Hair Dressing Industry

Marketing Plan of Hairdressing Industry

Marketing Plan in the Hair Dressing Industry

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Hairdressing Industry Marketing Plan

Abstract (Paper Summary)

The following is a report resulting from a feasibility tour on the Stratford Shopping Complex. It offers a wide range of business, but the concept behind the study is to identify a gap and concretize it into a business idea. The idea, according to this context, has been identified as the lack of address to the African hairdressing market. This paper has detailed an explanation and justifiable aspect of developing the new business idea to be implemented. Also, a brief description on market segmentation and mix towards the targeted clientele has been given. It has been concluded by an overview of effectiveness of implementing the business idea as well as recommendations to be necessitated in ensuring the objectivity and success of the gap to a business plan.


In every business entity, it is vital for a marketing industry to come up with essential strategies in the making of a contextualized marketing strategy vital for essential for marketing planning. Similarly, a strategic market plan clearly defines the position a business in its respective industry. From analytical studies, marketing plans also depict the gaps in a business unit. By so doing, the gap is generated to fitting into the market by describing the gap internal and external factors that would develop the gap into an idea, its market budget, location, segmentation and methodology of the marketing mix towards enhancing the gap to a business idea.

Development of a business idea

Following my investigation from the feasibility tour I conducted, there were representations of different businesses each being conducted at optimum levels. However, after close examination I did discover a gap that is considered businesswise, it could be an effective business idea. The implementation of the gap would later contribute a great deal to the return on investment at the shopping complex.

The shopping complex does not offer concrete ground for the beauty and hair dressing industry. It also does not commercialize the vantages towards in the industry; though it is not concretely developed. It came to my attention that African hairdressing is not adequately addressed as compared to other industries. Studies have shown that the beauty and hairdressing industry has been expanding tremendously across the years, and business ideas inspired by hairdressing have been up and running at the same time incurring immense profits towards the industry. It is essentially vital to come up with a business idea that addresses the gap identified from the Stratford Shopping Complex.

In justifying the establishment of the African hairdressing business idea at the complex, several factors are to be considered and effectuated. A clear-cut niche should be established to advise the implementers on the important startup methods for investing, researching and perfecting a business environ for the new business (Johnson, 2011). This is mainly effected to develop a good quality line of services. Simplicity and network building is also conducted while trying to break in the new business idea towards in the market. Integration of other stakeholders and providers of the service to the targeted clientele is vital in building a cornerstone of networking towards the idea development. Important to note while introducing this idea to the complex is that hair dressing is only efficient and easy when conducted from a sociable perspective. Similarly, the business idea concerning African hairdressing is easily integrated towards having outside attention and leverage on new opportunities while implementing the new business idea.

Market segmentation

Likewise to other industrial businesses, hairdressing has its categorization of its market segments towards addressing the demand and quality of the services it offers to its targeted customers. While developing this business plan, several criteria determine and define the segmentation, the main one through selective qualitative segmentation. An efficient segmentation has led to the development of the silver market segment. This is an internal homogenous segment offering all customers the same quality of service despite the age difference (Kohlbacher, 2010).

Market Mix

As compared to other industries and their progress in their respective markets, hairdressing is at a more advantageous position to conduct its business operations, especially from the Stratford Shopping Complex. According to lamb, elements of the marketing mix in hairdressing services need to be attuned in meeting the needs of the clients. These elements are characteristics derived from intangibility and inseparability of services and their provision (Lamb, 2011). Through systematic integration of the 4Ps, people, physical evidence and process, services from the hairdressing growing market are conventionally marketed. These are all integrated to market the unique ideology to service marketing. This ensures that the implementation of the idea enjoys a competitive vantage and differentiation of its services towards competent rivals.

The four Ps addressing marketing mix, especially towards hairdressing assert that the services being offered are a product strategy in customizing and standardizing service availability to customers. They correlate to a clear focus and creation of strategized management of the relationship of the service providers and customers (Kitchen & Proctor, 2001). Reference to hairdressing at Stratford positions its implementation at a market share advantage with a better sales growth, and eventually a paramount customer satisfaction environment (Kitchen & Proctor, 2001).

Marketing mix through people addresses the attitudes, skills and levels of performances of hairdressing service providers to the customers. Customers determine the service availed to them through assessment of the specific hairdressers. Customer perception on the design and layouts of the location of the service provision determines how service providers expose their provisions. Stratford has an aesthetic internalized and externalized outlook which puts it at a more advantageous position on implementing the idea through its marketing mix model (Lamb, 2011). Eventually, the model of market mixing in hairdressing idea concerns the co-ordination of processes exercised towards delivering to the customers. Credit controls and genuine customer concerns are addressed and effectuated in maintaining a process design of hairdressing service at Stratford Shopping Complex.


Initializing a business idea concerning hair dressing at the complex is essential. Consequentially, strategizing the market planning process towards the idea’s implementation has proved vital in ensuring full capacitated profits and other returns at the complex, and to the various service providers. Beauty expressed through hair is essential to the female species and services offered to them follow a trend that should be constantly maintained.


A major recommendation towards the implementation of the hairdressing business plan is ensuring that there is an effective workforce behind this crucial development. The complex should also consider adding up hairdressing to the list of other industries to optimize its overall profits from business. Finally, not only should African hairdressing be objectified, but also other trendy hair developments from other continents and practices.


Johnson, D.M.C. 2011. How to Break into the Beauty Business. Small Business Advice.

Kitchen, P.J & Proctor, T. 2001. The Informed Student Guide to Marketing. New York: Cengage Learning.

Kohlbacher, F. 2010. The Silver Market Phenomenon: Marketing and Innovation in the Aging Society. New York: Springer.

Lamb, C.W. 2011. Marketing. New York: Cengage Learning.


Business Idea

Market Segments

Market Mix



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