McDonald is a revered food company. It has a near global presence with outlets opened in almost every part of the world. However, the domination of the food chain is not given. It has to come up with strategic plans to ensure that it sustains its dominance besides growing further. The strategic plan of the food chain considers its prospects for growth and the possibility of meeting stiff competition form other established companies which deal in the same kind of services and products (David, 2011). The following discourse is a summary of findings based of the company’s strategic prospect base analysis and consideration of the likely opportunities to grow, imminent threats from other competitors, as well as the influence of which it operates.
McDonald is a company which has a bright prospect in terms of growing and increasing its dominance in the field of food delivery. Firstly, compared to other companies which are in the same field as, its products are priced competitively. For instance, when compared to Burger Kings or even KFC,McDonald has a fair pricing which ensures that it still holds a fair share of the market. This also makes it positioned effectively in new and emerging markets which it targets. Notably, the external assessment reveals that the emerging and the new markets hold the key to the prospective growth of the company.
Opportunities to Grow
The company is rightly placed in terms of the opportunities which might open up. In terms of growth opportunities, the company faces threats from similar companies which are established in new markets. However, giving the position of the company based on its financial ability and the quality associated with the products that it offers, it is most likely that the company is bound to endure such threats. Consequently, the anticipation is that the company is likely to seize the opportunities for growth and turn them around into worthy causes. This is also contributed by the company’s global positioning (McDonald, 2007).
Threats from Competitors
The company normally faces constant competition from other similar companies. However, they are attributes which make it stand out. For instance, customer loyalty is a strength that the company exploits to beat competition. In addition, the products that are offered by the company are competitively priced which implies that this gives it an edge over other competitors. The main competitor of the company is Burger King. With a proper strategy which is centred on pricing and having a global presence, McDonald is bound to stay ahead of the competition. This would definitely guarantee its growth and expansion in the years to come (Love, 2008).
There are certain attributes which work to the advantage of McDonald. For instance, the company has an advantage when it comes to financial ability. This gives it advantage in the different locations that it decides to venture in. For instance, the American market has few companies which can be compared to McDonald in terms of financial ability. Besides, the positioning of the company as a global product makes it appeal to a majority of clients who will remain loyal to it.
An assessment of the McDonald’s profile reveals a company which is well projected and whose strategic plans are favoured by its internal factors. Some of the internal factors include financial positions, customer loyalty, as well as an effective pricing policy.
David, F. R. (2011). Strategic management: Concepts and cases. Upper Saddle River, N.J:
Love, John F. (2008). Mcdonald’s: Behind the Arches. Paw Prints.
McDonald, M. (2007). Malcolm McDonald on marketing planning: Understanding
marketing plans and strategy. London: Kogan Page.
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