businesses need a place to operate. In some business operations, customers have little concern for the physical location of the business. This is often true for service businesses, such as contractors offering trade services (plumbers, electricians). In other businesses, especially those where customers go to the business, the physical location and the building the business works from is important. Stores and restaurants are typical businesses where the customer visits the business location, and then buys while in the business’s building.
To expand the local small coffee shop and restaurant, the physical building must be changed. The changes suggested include physical improvements to both the interior and exterior.
The Small Business Administration advises that “Strategic thinking is a process whereby you learn how to make your business vision a reality by developing your abilities in team work, problem solving, and critical thinking. It is also a tool to help you confront change, plan for and make transitions, and envision new possibilities and opportunities.” (SBA) The owners of the business must develop a clear vision of the future of their small enterprise, and think strategically and critically what it will take to arrive at that future point.
The current restaurant is successful, offering its customers a small menu. The business is unique in that it offers its customers an artsy, unique ambience to enjoy while dining. The inviting atmosphere encourages customers to remain on the property, linger, and order extra food while enjoying the atmosphere and character of the restaurant. This is one key of success, and it should not be tampered with or changed.
Before making any major changes to the building housing the business, a comprehensive business plan needs developed. The plan should update any previous plans, and incorporate current results, while developing the strategic plan of the restaurant. The new business plan should consider current revenues, profitability, and return on investment. It should also critically analyze the customer base and staffing. The plan should also provide a timeline for expansion of the building housing the business, and offer specific start and completion dates for each point in the plan.
Following review from the businesses supporting professionals, including the bank, CPA, attorney, and other professionals, the changed plan needs carefully carried out. As stated in the Hurdle Book, “For plans created to help run a business, their worth is measured by how much they help run a business — or, in other words, their implementation.” (Hurdle). Owners of this restaurant should use the new, updated plan as their primary management tool in handling the business.
Because the restaurant is open and running successfully, a customer base has been established. This customer base should be carefully surveyed to discover how the business can be expanded successfully. Obvious questions are “what other items should be added to the menu?” And “what changes would you make to the restaurant?” The survey should reveal how the existing customer base would likely spend more at the restaurant, either by visiting more often or by offering more services or menu selections.
The survey should be carefully developed and the data collected and analyzed. The survey results should be used to change the business plan.
It is just common sense that the most important part of any business is the customer. Because we have a customer base present, these customers are the key to develop the future strategic plan. These customers can reveal what is right and wrong with the restaurant. Their survey could reveal how the restaurant can be successfully expanded. For example, customer complaints or concerns should be analyzed and determined how changes can be made to remove these problems.
Sampling the customer should be voluntary, and conducted over several days, to capture the best possible typical base of customers. The survey should include different types of customers (lunch trade, dinner trade, business meeting). By tracking their responses, and listening to their input, final suggestions can be offered to the owners that are based on customer participation.
Currently, there are three recommendations that are obvious. These recommendations need modification to the building housing the restaurant business.
The first recommendation is to pave the driveway in front of the building. This simple suggestion will cut the dust when customers are eating on the outdoor patio. The goal is to improve the dining experience, and to erase the unpleasant atmosphere created during windy or breezy moments when the dust is problematic. A secondary benefit of paving the dirt driveway is the aesthetic improvement the paved driveway would offer to the overall building.
The next recommendation is to remodel and expand the kitchen area. By doing so, the restaurant can expand its services and its menu. The improved kitchen would allow the restaurant to offer a larger take-out service, catering service, and expanded menu.
The third recommendation offered is to remodel and expand the patio area. The plan is to provide more comfortable seats among an atmosphere that would encourage the customers to extend their stay, ordering more food and drinks. The owners should use the services of a landscape architect and designer. The patio area should allow more guests, throughout the day and evening. The new design should incorporate improved lighting into the design, allowing the use of the patio as a dining area late into the night. The design should offer appealing sight lines, and hide unpleasant traffic sightings. Heavy use of plantings and natural elements incorporated into the design will help to retain customers, offering a comfortable lounging area, and place where they do not want to leave.
Small Business Administration. (SBA) Forecasting the Future – Strategic Management Thinking Retrieved February 8, 2003 at http://sba.gov/manage/strategy.html
Hurdle Book: The Book on Business Plans (Hurdle) Retrieved from the Palo Alto Software website on February 8, 2003 at http://www.bplans.com/hurdleonline
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
There is a very low likelihood that you won’t like the paper.
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more