Chess is a two-player strategy board game played on a chequered board. Established in the early 6th century, the chess game is popular among young and the old and continues to be played widely among million chess lovers worldwide. As a centuries-old game, chess’ ability to still captivate many and entertain many is part of what makes the game special and fun. Chess is a typical abstract mind game that involves a lot of cognitive flex and strategy, a critical aspect in today’s business world. It is important to note that chess game draws substantial similarities to day to day business practices such as marketing. Successful running of practices such as marketing requires a set of skills such as strategy, patience and assessment skill. Interestingly, these set of skills are equally critical in chess game especially if one is to christened a Grandmaster.
Therefore, being a marketing ‘grandmaster’ not only requires a business acumen but also essential skills such as patience. Besides patience, having a goal is another crucial element in achieving one’s marketing strategies, just as is winning a chess game. As observed by Rao, having a goal such as to checkmate the other player’s king is a critical goal-set (Rao,1). Check-mating another players’ king is akin to crippling them in a battle thus creating a good chance to win. To achieve this, one must strategies and plan when to make a move. Importantly they should at all times be calm and if possible trick their opponent into using their emotions to reason so as to beat them in the game. In the short film, searching for Bobby Fischer – final game, Bobby’s ability to use carefully observe his opponent, assessing his moves is what enables him to checkmate his opponent (Behl,1). Moreover, Bobby evidently uses a number of tricks and strategies such as making first moves and retreating to assess the opponent options that eventually grants him a competitive advantage. By assessing his short and long term options Bobby is able to stay afloat and ahead in the game. Also, he gets the opportunity to even strategies his opponent’s possible moves depending on the available options they got.
Bobby’ s mastery of the chess game offers a great insight into better marketing. Developing an effective marketing strategy in today’s business world requires several skills such as creating short and long term goals as well as having the ability to assess the market and also the options one has. In this regard, the chess game offers a great insight into better understanding and mastering the art of marketing strategy. Understanding the importance of having a goal, such as checkmating the opponent’s king in chess is crucial to appreciating the significance of goals in marketing. Moreover, and effective marketing strategy requires careful assessment of the market and possible entry moves. These are also critical aspects to winning a chess game as Bobby. Importantly, chess also offers a crucial lesson on how marketing strategy can best be developed and executed, especially in complex markets. For instance, just like it is important to evaluate your resources and options in chess, so is it in marketing. Identifying your crucial ‘assets’ such the King in chess ensures that you use it sparingly and jealously protect it. This is an important practice that can be replicated in crafting one’s strategy where crucial resources and assets are strongly protected and only used when appropriate. Bobby’s careful and strategic use of the King offer is a great testament and an important insight to wining.
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